One of the most annoying things about school holidays and festive seasons is that airfares are costly.
If there is a need for airlines to do corporate social responsibility ('CSR') it really should begin with school holidays and festive seasons. The best time for family gatherings is during school holidays and festive seasons. School children particularly look forward to spending time with outstation extended family members such as grandparents, aunts, uncles and cousins. It is the best time to balik kampung and to visit the family. In fact, when special fare promotions are announced, there is even a note in fine print that the special fares would not be applicable during school holidays or public holidays! It seems unconscionable for airlines to seek a bigger profit during such times.
It would be great if Malaysia Airlines, Firefly and Airasia, being Malaysian, could adopt a CSR approach with regards to such holidays. Follow the footsteps of Telekom Malaysia, where calls made during festive seasons are at a lower call charges, appreciating the sensitivity that calls are particularly meaningful for people who are away during such times. Balik kampung during such times are also particularly meaningful. And this airfare insensitivity particularly hurts people who have to travel between east and west Malaysia with no other means to balik kampung.
During festive seasons, the government monitors prices of food. Could there be a monitoring of airfares too?
Showing posts with label csr. Show all posts
Showing posts with label csr. Show all posts
Wednesday, August 3, 2011
Monday, January 5, 2009
corporate social responsibility
It may be a good time to re-look at corporate social responsibility ("CSR"). Instead of the norm in looking at charities or endangered species to protect, it may be relevant or useful to look at the integral business concerned.
On a typical sale season in the shopping mall, for instance, in the clothes department, one can see so much of clothes piled up high with its prices slashed. It gives one an idea of how much over-production is involved in each production run. This is where i believe the CSR team in the company should begin. Is it possible to look beyond economies of scale for management to decide how much of the stocks can truly be sold and ultimately consumed? Can social responsibility begin way before production and the creation of the waste. Instead of tagging bonus to the sales people who can rake in the turnover. Should management deduct bonus where there is a major overrun in production resulting ultimately in pollution. Should CSR look into the amount of waste created and contributed by its own business?
It would seem even more critical to consider this issue of over production, particularly where consumption is expected to be much lower. Is management looking into lowering production? or slowing the release of new designs. To take it a step further, should ethical standards be placed on consumption. For instance the use of bottled water to be banned in certain countries. Could this global economic turmoil become a catalyst for striving towards a more ethical consumption and ultimately resulting in a better environment?
On a typical sale season in the shopping mall, for instance, in the clothes department, one can see so much of clothes piled up high with its prices slashed. It gives one an idea of how much over-production is involved in each production run. This is where i believe the CSR team in the company should begin. Is it possible to look beyond economies of scale for management to decide how much of the stocks can truly be sold and ultimately consumed? Can social responsibility begin way before production and the creation of the waste. Instead of tagging bonus to the sales people who can rake in the turnover. Should management deduct bonus where there is a major overrun in production resulting ultimately in pollution. Should CSR look into the amount of waste created and contributed by its own business?
It would seem even more critical to consider this issue of over production, particularly where consumption is expected to be much lower. Is management looking into lowering production? or slowing the release of new designs. To take it a step further, should ethical standards be placed on consumption. For instance the use of bottled water to be banned in certain countries. Could this global economic turmoil become a catalyst for striving towards a more ethical consumption and ultimately resulting in a better environment?
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